To teach is to learn twice.  -Joseph Joubert, Pensées, 1842

One reason I teach is because it holds me to a higher standard than any other work I’ve done. I know how to do marketing, but doing and teaching are entirely different skill sets.

In business, no one ever asked me to be  strategist, tactician, writer, coordinator, leader, student, motivator, expert and master thespian all at the same time. I have yet to command this artform, but I can tell you that the reward in trying is exceptionally high.

I am grateful to my students, because I learn from them every time I step into a classroom. Here’s what I have taught (or am teaching), presented, and yes, learned again:

Graduate:

• Strategic Marketing Management
• Public Relations
• Integrated Marketing: Web, Advertising and PR
• Digital & Social Media Marketing
• Integrated Marketing Field Work

Undergraduate:

• Social Media Technologies
• Digital & Social Media Communications
• Marketing Through Digital Media
• Consumer Behavior
• Advertising Campaigns
• Direct Marketing
• Principles of Marketing
• Freshman Seminar: Introduction to Business

International:

• Special Topics: Book Marketing & Strategic Planning (St. Bonaventure study abroad program at Oxford University)
• English as a Foreign Language for Business Professionals (San Jose, Costa Rica)

Guest Lectures, Presentations & Training:

• Integrating Digital and Social Media Tools into the Classroom
• Social Media Case Study: Driving Sales Via Social Networking
• From Industry to Academia; Preparing Practitioners for the Classroom (Marketing Management Association)
• Using Direct Mail to Acquire New Customers
• Be Memorable or Sit Down: Creating Compelling Business Presentations
• Business Writing for Professionals